{"id":261,"date":"2013-05-06T15:59:09","date_gmt":"2013-05-06T19:59:09","guid":{"rendered":"http:\/\/communication.cos.ucf.edu\/icrc\/2014\/?page_id=261"},"modified":"2013-05-06T15:59:09","modified_gmt":"2013-05-06T19:59:09","slug":"about","status":"publish","type":"page","link":"https:\/\/communication.ucf.edu\/icrc2015\/about\/","title":{"rendered":"About"},"content":{"rendered":"

\"Aboutpage\"<\/a><\/p>\n

Benefits of Participating<\/h2>\n

The International Crisis and Risk Communication (ICRC) Conference<\/strong>\u00a0affords attendees the rare opportunity to network with industry leaders and prominent researchers in a relaxed setting. Not only will you have the opportunity to network during our off-site reception dinners and refreshment breaks, you can also expect to initiate and develop\u00a0strong professional relationships that can\u00a0benefit you and your organization,\u00a0by openly\u00a0participating and providing feedback within interactive sessions along with other like-minded peers, professionals and researchers in attendance<\/p>\n

The 2014 ICRC Conference featured a special appearance by then-Chairman of the U.S. National Transportation Safety Board, Ms. Deborah Hersman. \u00a0Citing her experience managing the 2013 Asiana Airlines Flight 214 crisis, Hersman spoke about the ubiquity of social media and resulting challenges for crisis communication management. (Ms. Hersman is now president and CEO of the National Safety Council.)<\/em><\/strong><\/p>\n

 <\/p>\n

Each year the International Crisis and Risk Communication Conference brings together more than 40 anticipated sessions and speakers, and attendees receive high\u00a0value for their\u00a0education and travel dollars. Our general and breakout sessions bring you a firsthand look at the most current\u00a0topics in the field. We continue to\u00a0bring in leading professionals and researchers to share their expertise in interactive case studies, in-depth panel discussions and useful, new and noteworthy sessions.<\/p>\n

In order to further develop your crisis and risk management skills, be sure to check out\u00a0our pre-conference workshops. These workshops comprise\u00a0longer learning sessions that provide more detailed\u00a0knowledge, more one-on-one interaction with speakers, and additional training, to further develop your own communication strategies.<\/p>\n

 <\/p>\n

The 2015 International Crisis & Risk Communication Conference Theme:
\nAccountability, Metrics and Critique<\/strong><\/h2>\n

The theme for the flagship 5th annual ICRC Conferenc<\/strong>e surrounds\u00a0the rising demand for\u00a0accountability, including the push for effectiveness metrics. These may show the return on investment (ROI) and return\u00a0on effort (ROE) for all types of crisis and risk communication initiatives and tactics.<\/p>\n

What are the appropriate measurements by which crisis and\u00a0risk communication can be or should be held accountable? How are health, safety and well-being preservation assessed\u00a0and quantified with relationship to risk warnings and emergency communication? In business, how is success determined\u00a0in areas such as post-crisis brand\/image reputation repair, improved shareholder value and decreased litigation costs?\u00a0Other measurement areas might consider: the impact of product recalls, post-scandal bounce-back, positive\/negative\u00a0social media chatter, impact on business outcomes and profitability.<\/p>\n

Ultimately the aim is to converse and brainstorm\u00a0about what works and what doesn\u2019t,<\/em><\/strong>
\nas well as why or why not?<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Benefits of Participating The International Crisis and Risk Communication (ICRC) Conference\u00a0affords attendees the rare opportunity to network with industry leaders and prominent researchers in a relaxed setting. Not only will you have the opportunity to network during our off-site reception dinners and refreshment breaks, you can also expect to initiate and develop\u00a0strong professional relationships that […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-261","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAbout - ICRC 2015<\/title>\n<meta name=\"description\" content=\"The ICRC Conference meets Mar 2-4, 2015 at UCF in Orlando. 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