Associate Professor / Senior Consultant
Aalborg University Copenhagen
Lars is associate professor in strategic media and journalism at Aalborg University, Copenhagen. Lars was formerly head of Research for New Media at the Danish School of Media and Journalism from 2008-2013. Lars also works with media professionals and his preferred research methods are action based research and media ethnographic approaches. He recently released a new report on the globalization of the Danish news market for the Danish Ministry of Culture.
Strategizing Social Media Reputation and Risks
In need of strategies for handling social media crowds this paper focus on the cultivation of social media crowds and offers a valuable conceptual understanding of ‘crowdnursing’ as a strategic framework for further research.