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Speakers » Rick Reed

Reed
  • Issue and Crisis Manager

  • Intel Corporation

  • United States


Rick Reed is a media psychologist and crisis manager who is moving Intel’s corporate reputation dial upward with customer-focused responses to product and corporate reputation issues, helping the Intel Corporation detect and manage issues that if left unattended, may develop into crises that could impact Intel’s $40 billion brand.

His commitment to lifelong learning allows him to bring best methods to his crisis management practice. He’s currently helping Intel to better understand how social media plays in this space.

Born somewhere in the hills of San Francisco, Rick (barely) graduated from Woodside High School. Thanks to a swift kick from a brilliant mentor, Rick returned to school and completed degrees at College of Notre Dame (BS), Pepperdine University (MS), & Fielding Graduate University (MA), where he also earned a PhD in Psychology, with an emphasis in Media Psychology. His dissertation research was on recovering damaged consumer trust following a corporate product crisis.

He began his career working for several San Francisco radio and TV stations in a variety of news, marketing, and engineering positions.  Rick spent the better part of two decades working in and around San Francisco Bay Area public safety agencies first as a search and rescue volunteer, then as an emergency medical technician, crisis communicator, and emergency manager.

Since 1998, Rick has been leading teams to address Intel’s product and corporate reputation issues and crises.  Most recently leading a global effort to prepare for and effectively respond to issues discovered in social media.

He lives just a few miles from where he grew up, with his beautiful wife and two tremendous kids who are constantly showing him just how little he knows about preventing and managing crises.

Connect with Rick right here: www.linkedin.com/in/rickreedphd/