The University of Warwick
After practicing in the field of Operations Management for over 15 years, I decided to blend my professional experience with existing theoretical concepts to examine why people and organizations perform poorly when managing through crises. This curiosity led me to pursue a Doctorate of Business Administration (DBA) while staying closely linked with practice. This combination has given me the title of a ‘pracademic’
“Sensemaking, Storytelling, and Survival”
Communicating relevant information is critical among crisis responders. However, sometimes the same information is understood differently by people in the same group. Such situations evoke the problem of equivocality, i.e., multiple definitions of the same things. Through a sensemaking and storytelling lens, this study aims to develop a framework where the meaning of information, not information as data, is shared to enhance understanding and improved response to emergencies.