Associate Professor of Marketing
Bill Daniels Professor of Business Ethics at the University of New Mexico
Dr. Linda Ferrell is Associate Professor of Marketing, Bill Daniels Professor of Business Ethics,at the University of New Mexico. Her research interests include: marketing and society, social responsibility, and business ethics education. She has published in the Journal of Public Policy & Marketing, Journal of the Academy of Marketing Science, Journal of Business Research,,Journal of Personal Selling & Sales Management, Journal of Macromarketing, Journal of Business Ethics, Journal of Teaching Business Ethics, European Journal of Marketing, Case Research Journal as well as others. She is co-author of Business Ethics: Ethical Decision Making and Cases, Business and Society and Business in a Changing World.
She is the ethics content expert for the AACSB Ethics Education Resource Center (www.aacsb.edu/eerc) and has spoken at a number of AACSB International conferences on teaching business ethics issues as well as co-organizing the 2004 and 2005 AACSB Teaching Business Ethics Conferences. She has been a consultant to several Colleges of Business assisting in their business ethics initiatives. She is Vice President of Programs for the Academy of Marketing Science and on the Ethics Committee of the American Marketing Association. She also serves as an expert witness in cases dealing with business ethics disputes and has assisted companies in the development of their ethics and compliance programs.
Panel: The Role of Social Media for Reputation/Brand Image During Scandals and Ethical Misconduct Disasters
Panel moderated by Dr. Robert C. Chandler with panelists Rob Housman, O.C. Ferrell and Linda Ferrell.