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Speakers » Jonathan Hemus

  • Managing Director

  • Insignia Communications

  • United Kingdom

Jonathan Hemus is the managing director of UK based crisis management consultancy, Insignia. Through its crisis management planning, training, testing and consultancy services, Insignia helps organisations to do and say the right thing when the pressure is on.


Jonathan has more than 25 years’ experience providing crisis management training and consultancy to businesses, brands and government bodies around the world. Working with these organisations at the most senior level he has been instrumental in determining their reputational vision and steering them through crises that have posed major threats to their integrity.


During his ten years at top ten global PR consultancy Porter Novelli, he was both UK leader of its corporate practice and global leader of its crisis and issues management practice.  He is an experienced crisis counsellor having developed plans and delivered training around the world to prevent and prepare for crises.


At Insignia, Jonathan has advised a wide range companies on how to protect their reputations and trained hundreds of executives in Asia, Europe, USA, Asia and the Middle East to successfully communicate with their many stakeholders. Organisations which have benefited from his experience include Carrefour, Denso, DP World, GE, Henley Business School, the International Cricket Council, Procter and Gamble, PwC and the UAE Prime Minister’s Office.


He is a sought after trainer, coach and speaker on crisis management and has spoken on reputation management, crisis communication, PR and business continuity at national and international conferences and events, including the 2014 International Crisis and Risk Communication Conference in Florida. He is a guest member of the Henley Business School faculty and a lecturer at Manchester Metropolitan University.


Jonathan is a regular media commentator on crisis management having featured on Sky News, BBC TV and radio, Al Jazeera, Bloomberg, the Times of London, the Guardian, The Director and Huffington Post.

Crisis management: the ultimate test of leadership

2016 Presentation

Crisis management is the acid test of leadership. Some of the biggest crises of 2015 – not least the corruption scandal at FIFA and VW’s emissions controversy – have either centred on leadership or required a CEO to apply crisis management skills under enormous pressure.


Using recent cases from Asia, Europe and North America across a broad range of sectors, this presentation will examine how the behaviours, actions and words of individual leaders had a critical impact on the outcome of their crisis.

Delegates will learn:

  • How leaders can create a crisis-resistant culture
  • The two questions CEOs must be able to answer
  • The importance of leaders exemplifying organisational values
  • The role of advisors and the decision-making responsibility of the leader
  • The role of CEO as chief communication officer
  • The need for leaders to be personal, visible and authentic


The Horsemeat Scandal: Insights and Analysis from the Runners and Riders in Last Year’s Crisis Management Stakes


The horsemeat scandal which broke in January 2013 became the year’s defining crisis for those living and working in Europe.  Reputations were damaged, preserved and in some cases enhanced as organisations and individuals were challenged to do and say the right things under intense stakeholder pressure.

The situation played out over several months and called into question food safety and quality, leading to public concern about the integrity of the food chain.  Not only that, it also challenged some of Europe’s biggest retail and food brands to match their usual well-polished marketing campaigns with equally well conceived and executed crisis communication.

The situation was unusual in that it affected an entire industry allowing us to compare the relative effectiveness of contrasting crisis management strategies. This presentation will analyse the actions and crisis communication strategies of the key players including Findus (the first food brand in which horsemeat was discovered), Tesco and Wal Mart Asda.

In particular we will consider:

  • How organisations’ ability and willingness to communicate quickly and directly with stakeholders (especially through social media) affected their reputation
  • How the values and culture of organisations played a key part in the effectiveness of their response
  • Why the leadership and communication skills of CEOs and other senior managers played a critical role in overall perceptions of each organisation’s crisis communication response
  • How some businesses succeeded in turning crisis into opportunity whilst others suffered serious harm
  • The cumulative impact of crisis and how a series of crisis events for one of the main players (the Cooperative Group) has now brought it to its knees

The presentation will feature clips of CEOs being interviewed by the media at the height of the crisis as well as an analysis of their online response.

The presentation is designed to both analyse the impact of an industry-wide quality scare and provide actionable insights for other organisations.