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Speakers » Yan Jin

  • Associate Professor

  • University of Georgia

Yan Jin, Ph.D., is an associate professor in the Department of Advertising and Public Relations (AdPR) at the Grady College of Journalism and Mass Communication, University of Georgia (UGA). She also serves as Assistant Department Head of AdPR and Associate Director of UGA’s Center for Health and Risk Communication. Her primary research programs are in the areas of crisis communication and strategic health risk communication, focusing on the role of emotions and social media in crisis communication theory and application.

Telling the Tale: The Role of Narrative Persuasion in Helping People Respond to Crises

Humans are natural storytellers. We tested how publics respond to crisis narratives about a hypothetical infectious disease crisis through an online experiment with a U.S. adult sample. Findings elucidate how blame, renewal, victim, hero, and memorial narratives affect publics’ responses to crises.