Kunle Ogedengbe, PhD, is a lecturer in the Department of Mass Communication, Elizade University, Nigeria. He transitioned to academia after 28 years of working in communication, marketing and strategy across academic, manufacturing, consulting, media, insurance and telecommunications companies in Nigeria and the United Kingdom. He set up the first public relations/corporate communication department in a GSM company in Nigeria. Email: firstname.lastname@example.org
“Diplomacy as a crisis communication strategy: The case of MTN group and the Nigerian government”
When non-adherence to the laws of a host country results in a crisis, the consequences on the errant company is harsh. South Africa-owned telecom company, MTN, learned that lesson. We examine how MTN used diplomacy and lobbying to mitigate a crisis that threatened the relationship between Nigeria and South Africa.