University of North Carolina at Chapel Hill
John Sweeney is a Distinguished Professor of Sports Communication at the University of North Carolina at Chapel Hill. He also heads the advertising-public relations sequence at the School of Media and Journalism.
The Obesity Crisis and Advertising Creativity
An examination of the Communication Arts Advertising Annual to analyze the comparative number of awarded advertisements dedicated to promoting fitness versus fast food, cola or a sedentary lifestyle.
Crisis by Marketing Design
The provocative strategy of putting a brand into a crisis for marketing impact is examined through a variety of case studies.