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Speakers » B. Gail Wilson

  • Professor

  • Indiana University of Pennsylvania

  • USA

B. Gail Wilson (Ed.D., University of Pittsburgh, 1993) is a Professor and Chair of the Department of Communications Media at Indiana University of Pennsylvania. She teaches doctoral courses in crisis communication, new media ethics and teaching pedagogy. At the undergraduate level, she teaches courses in teamwork, presentation making, and persuasive media writing. Her work has been published in Computers in Human Behavior, Journal of Communications Media Studies, and Journal of Social Media Stu


Development of STREMII?: Five Year Anniversary Review & Reflection of a Model for Crisis Communication and Social Media”

STREMII (pronounced STREAM-ee) is practical model proposed as a means to assist institutions and organizations with effective practice of crisis communication via social media. It contains a series of steps and recommendations to assist with digital crisis procedures during pre-crisis, crisis, and post-crisis phases. The original iteration of the model contains a six-phase cyclical process, including: (1) social listening, (2) targeting audience(s), (3) engaging & responding, (4) monitoring a