Dr. Albena Björck is a Senior Lecturer and Researcher at the School of Management and Law, at Zurich University of Applied Sciences (ZHAW) in Switzerland. Prior to academia, Dr. Björck spent around 20 years in business practice and is currently a consultant and executive coach. Her academic research focuses on strategic management, branding, change and crisis communication. She holds a PhD from the University of St. Gallen (Switzerland).

Breakout Session 3: March 8, 2:45-4:00 PM
Effective governmental risk and crisis communication on Twitter: A study of communication strategies and their development during the COVID-19 pandemic on the example of Switzerland.