Monica Bîră is currently a senior lecturer at SNSPA, Romania teaching social media listening methods and techniques and communication in creative industries.

Breakout Session 6: March 9, 1:00-2:15 PM
Developers versus practitioners: Models and practices for social media listening in crisis communication.

Top Student Papers: March 9, 2:30-3:30 PM
Brand promise and stakeholders’ expectations: Towards new understandings of social media crisis communication.