Biography

Anja Fessmann is a PhD candidate in Strategic Management at the John Chambers College of Business and Economics of West Virginia University. Here research areas include international business, cross-cultural management, integrated communications, corporate social responsibility, and CEO advocacy.
Before coming to WVU, she worked for 15 years in management for the Fortune 100 company Siemens AG. At Siemens, she worked in various roles such as key account for the internal communications for the W-region (Europe, Asia, Africa and the Middle East).

Breakout Session 6: March 9, 1:00-2:15 PM
Worth the risk? An examination of the relationship of risk/benefit and a CEO’s risk-taking propensity to CEO advocacy.