A 50-year news media and PR veteran, Bruce Hicks is a nationally recognized expert in crisis management with experience in physical crises (airline crashes, terrorist attacks, office building fires), as well as issues management in areas including labor negotiations, strikes, government investigations, union organizing and more. His crisis work also includes developing crisis and emergency operating plans for clients. He has directed or supported communications during six major fatal airline accidents. 

Noted Crisis Experience 

  • Continental Airlines’ bankruptcy and all major unions’ strikes, 1983
  • Continental Airlines’ crash in Denver Airport snowstorm, 1987
  • Crash of American Airlines’ flight 587 in Queens, NY, 2001
  • September 11th terrorist attack for American Airlines, 2001
  • Hurricane Katrina for Starwood Hotels & Resorts Worldwide, 2005
  • Comair plane crash in Lexington, KY (Comair a subsidiary of Delta), 2006
  • American Airlines’ bankruptcy, 2011
  • Boeing CST-100 Demo-1 Flight Anomaly, 2019

Career Highlights

  • VP Corporate Communications, Chief Spokesman for Continental Airlines and Texas Air Corp
  • CEO of The Alliant Group/Houston 
  • Founder of Darcy Communications
  • Regional Manager for Carl Byoir & Associates/Houston and Kansas City offices 
  • 8 years as a journalist: United Press International (Houston NASA bureau chief), Houston Chronicle (NASA bureau), Austin American-Statesman (night city editor), Austin Citizen (editor)