John Sweeney is a Distinguished Professor at the Hussman School of Journalism and Media. He is the head of the advertising-public relations area-of-study and Director of the Sports Communication Certificate program. He came to UNC-CH from Chicago advertising where he was a creative director at agency FCB.

Breakout Session 1: March 8, 10:45 AM-Noon
The emerging crisis of sportswashing.
Breakout Session 2: March 8, 1:15-2:30 PM
Strategic adaptation and the Olympic host city crisis