Seoyeon Kim is an Assistant Professor at the University of Alabama. Her research focuses on public relations, corporate social responsibility communication, and health/crisis communication. She has past professional experience as a senior account executive at Enzaim Health, a public relations/health communication consulting firm in South Korea.

Breakout Session 4: March 8, 4:15-5:30 PM
Choosing between the carrot and the stick: Message processing of positive and negative child vaccination reinforcement and the effect of anticipated regret on parental decision to vaccinate kids against COVID-19.