As Paul Revere said: “The iPhones are coming, the iPhones are coming!”

September 10th is the date that the computer monster Apple is expected to unveil the new iPhone 5S and the iPhone 5C which is the new lower cost version. With this date approaching soon there is a rumor floating around saying that Apple will be starting a trade-in program that will allow customers to trade in their old iPhone 5/4S/4 and receive a discount on the new iPhone models or credit to be used on other Apple products like iPods and iPads. If this rumor becomes true it would allow customers to be able to own a new iPhone for less then it used to cost to own one. Apple has been hyping up the release of the new iPhone 5S as well as the new iOS7 which is the brand new operating system that will be available for iPhone 5 users when the 5S hits the shelves.  With all this hype Apple is expecting a huge increase in sales and a huge increase in store traffic leading to sales in other apple products.

I think the trade-in program is a smart idea for both the customer and Apple. For the customer it lets them get rid of their outdated iPhone and acquire a new iPhone. For Apple it will definitely bring in more sales of the new iPhone5S because the trade-in program is an incentive to the customer to buy a new iPhone.  So it’s a win-win for both the customer and Apple.  September 10th is going to be a game changing day in the world of mobile devices.

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