Candy UNJUNKED – Without That Bad Stuff

“It took a question from a 13 year old…” Michael and his 13 year old son Nicky got into an argument over Halloween candy. Later, Nicky did some research online to prove to his dad that candy isn’t so bad. He discovered that his dad was right. What Nicky learned was that the worst parts of candy like hydrogenated oils, corn syrup, artificial colors, flavors, and preservatives aren’t there to make it taste good. They’re there to make it cheaper to produce. Long story short, after doing some research, they met with a chef in Spain named Adam.
Adam was so inspired by the mission of changing junk food that he immediately brought together top scientists and chefs all across Europe to recreate America’s biggest selling candies, without the junk. Along the way Nicky and Adam developed UNREAL’s mantra: “Unjunk™!” “Corn syrup? Out. Partially hydrogenated oils? Out. GMOs? Out. Artificial colors, flavors, and preservatives? Out. Reduced sugar by over 40% per serving on average? Check.”
They also decided key ingredients needed to be responsibly sourced, supporting farming communities and preventing destruction of the rain forests. All ingredients needed to be non GMO. Dairy needed to come from pasture raised cows with no antibiotics or added hormones. Why? Because it’s the right thing to do for people and the planet. They had to figure out how to keep it fresh on shelves without artificial preservatives. To get the taste just right, they literally tested hundreds of recipes to generate just five different candies. Along the way they had to work out how to produce the candy at a cost that would allow them to sell it at the same price as the old candy. This was critical. It’s one thing to sell an expensive bar at a fancy health food store. It’s another to give everyone a new option that costs the same at the checkout of your grocer or convenience store.
“UNREAL wants to UNJUNK the world!”

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