Has Kickstarter Changed the Way the Movie Industry Works?

To many fans that have lost a favorite television show and have longed for a conclusion movie to be made but there seems to be no studio interest in making one, Kickstarter campaigns have changed all of that. Kickstarter is an online threshold pledge system for funding creative projects, that has helped numerous Independent films and documentaries made. Rob Thomas, creator of Veronica Mars, started a Kickstarter campaign to get a Veronica Mars movie made after several years of trying to go the usual studio route, and Veronica Mars fans were more than happy to help pay for a movie to be made and for their online contributions fans can receive copies of the script ($10 donations), to a part as an extra in the movie with a speaking part ($10,000 donations).

After launching the Kickstarter campaign, the Veronica Mars project met its goal of $2 million in just eleven hours and had well surpassed it with $3.7 million with more than two weeks left to go. What is so different about this Kickstarter campaign is that it is not an independent project that is trying to get funding, it is a project that is owned by a studio that did not really have an interest in getting the movie made. This campaign may not be entirely revolutionary but it has paved the way for more low-budget films to find funding to be made in a very brutal movie industry. The success of this campaign also raises the question about how many other cancelled-to-soon fan favorites can start their own campaign to get their movie made.

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