We have all seen the news articles that reveal clothing lines and beauty product companies that have completely altered women’s bodies in order to look skinnier. These ads provide consumers with a completely different view of the product that is being sold. Usually, there is a reason why consumers recognize that the ads might look a little off. If people look closely enough, there are always little indicators that give away the fabricated image; a knee without a knee cap, one arm that is bigger than the other, etc.
Nokia made a big “uh-oh” in their newest campaign for the Lumia 920. There is a feature on the camera for “PureView OIS,” which is supposed to allow more clarity for moving objects. In the commercial, there is a couple bike-riding and taking pictures of each other. At one point, a picture is taken of the girl, and the difference between the OIS version and the non-OIS version is shown. Obviously the OIS version provides a better shot of the girl on a bike. However, when the commercial is paused, there is a visible van in the reflection of the parked trailer behind the girl. The man in the reflection is not holding the Lumia 920 and there is also a lighting rig in plain sight. Whoops…
Of course we are all used to this sort of thing by now, and most of us do not expect anything truthful from these advertisements anymore. But it is really frustrating to not be able to believe most advertisements for various products. Without product reviews, we would all be buying items that we thought worked well but actually do not. In my opinion, ad companies have taken their little white lies a little too far.
Here is the website where I found the news on Nokia: http://www.slashgear.com/nokias-pureview-ad-may-not-be-entirely-honest-05246171/. I’m interested in what others have to say about dishonest ads.