This week brought an interesting dilemma into light; how do we control the information superhighway? The readings that were assigned this week brought to our attention several different points of view in the era of Google. The problem arouse from looking into the issue of proper compensation for the work that journalists bring to the internet “dinner table”, and how creating proper boundaries and compensation for journalist may ultimately stall the growth of the technological era we live in.
We all know google, in fact it can be pretty shocking to meet anyone today that isn’t aware of most of the search engines available on the internet to date, and it can be said with certainty that these medians of information have improved our daily lives as well. So it was pretty shocking to read about how these very sophisticated corporations have failed to deliver proper revenue to our journalists and news medians. The dilemma can be explained by an example that the book discussed, in the article it wrote on how the Sports Illustrated magazines internet coverage of the Alex Rodriguez use of steroids was undercut and copied by almost everyone and distributed by Goggle drastically reducing consumer views to the originator of the story.
As you can see with this kind of technological atmosphere there are little incentives for news companies to deliver hard hitting news that take large research budgets simply because the lack of financial return on investment. Ultimately, it would unfair for people to place the burden of reporting on large companies that are having trouble staying relevant to a modern audience, but it would also be unfair for the internet to have to change possibly all its infrastructure to satisfy the needs of journalists. Hopefully their can be technological innovations that could breach the divide between the necessity of news stations revenues and news sharing in the internet.