Does Having the Newest iPhone Keep You in the “Now?”

Over the years, Apple has become one of the biggest electronic companies worldwide. With their sleek designs on phones, tablets and computers and their software that allows the users to maximize their usage, Apple is easily said the most popular brand. Walking around in public you see almost everyone with their iPhones out while doing whatever it is that they need to do. Crowds of people gather outside of their local Apple stores when a new iPhone is released. Why is this? Why do people who have the iPhone 5 feel the need to get the iPhone 5s or the iPhone 6?

I, for one, am one of these people. I always feel the need to have the latest technology, but why do I feel this urge? Many people would simply say that it is just “better” for them to be up-to-date.  They say things like, “It’s so much faster,” “It’s a lot lighter,” or “The new iPhone can do more things than my last one.” All in all, this may be true, but I think it is deeper than that. I feel like you are almost looked down upon by people who have the latest technology when you do not have it. They show it off, sometimes without knowing, and then you feel almost left out of the loop. This is why people splurge on buying the newest iPhone when it comes out.

As people, we want to feel like we are a part of the crowd, whether we admit it or not. We want to fit in with everyone else and their new phones. However, some feel this need more than others causing them to wait in hour-long lines that make the news. I guess, then, they will literally be a part of the crowd.

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