This semester I was lucky enough to be part of a great team during my internship with CBS radio I helped out with the downtown Food and wine festival, woke up every morning to learn the programming for sunny 105.9 and created commercial spots, as well as worked promotional events for sister station mix 105.1. With the knowledge learned over this semester the other interns and I got together for an intern project where we created our own event and created the promotional material.
The most interesting aspect I have learned through my internship with sunny 105.9 is the importance of being flexible and adaptable. When working the morning show you have to be ready for curve balls that may come your way. Whether the curve balls are breaking news, changes in a story, or preparing audio bits in a limited time frame. The most important thing I learned about the radio business is that it is a team effort. There are many departments that work to operate a station and they are all equally important. Whether its sales, promotions, traffic, on air, or administrative; they all contribute to the success of the station.
The biggest challenge I faced during this semester would be the hours. The morning show is no joke waking up at 4 every morning and driving out to the station by 5:00 to prepare for the 6:00 -9:00 is a challenge but not impossible to overcome. It takes time to adapt to the schedule but it can be lots of fun. I would definitely recommend an internship opportunity with CBS radio Orlando. The environment was super friendly and easy to work with; the people were always willing to help and to provide you with all the essentials and any information that you needed.