When I was kid, breakfast at McDonald’s was the highlight of my day. Waking up in the morning getting ready to eat the delicious McMuffin and hashbrown was delightful. My family used to call it “McSunday” because every Sunday morning we would eat McDonald’s breakfast. My siblings and I used to joke about how we wanted Mcdonald’s breakfast for dinner. From starting with kids menu to upgrading to full items was sorta an accomplish when i was young. Although, I lost the appeal of McDonald’s due to the ingredients and menu items that I grew up with, the idea of being able to receive breakfast all day sounds like alternate choice, especially doing school hours.
After McDonald’s announce they’ll provide breakfast all day every day, felt like a goal accomplished. But like most things in life, if it sounds perfect, most likely it isn’t; and McDonald’s isn’t an exception. Much of the anticipation of breakfast for dinner, they announced breakfast is limited to certain breakfast items and cities due to demographics/restrictions.
According to Yahoo.com, McDonald’s restaurants will serve either McMuffin or biscuit sandwiches — not both — depending on local preferences, according to the company. And McMuffin sandwiches will serve only three kinds: egg, sausage with egg, and sausage.
Understandably, the limited choices is due to grill restrictions, but it’s like providing hot dogs but without the buns, peanut butter without jelly (At least certain days). In these modern days of people expressing themselves of choosing-not choosing everything is a problem for McDonalds and their brand that can result in a negative experience.
So, lets consumer choose between all of the items or nothing at all. Don’t limit my choices.