Many business owners have the daunting task of trying to figure out how to increase sales for their company, and how to decrease their competitors. When dealing with an increase in sales, there is one important factor, the customer. The customer drives the sales and helps the business stay afloat. So what can you do to ensure that your customers keep coming back while increasing sales? 1. Promotions: Try promoting an old menu item, but with a little flare. Customers always want something “new”, so give the people what they want. 2. Fast service equals a happy customer, ensuring that the customer gets their food in a timely manner could be the difference between 100,000 increase or decrease for your company. Try implementing a plan on how to effectively increase the service in your restaurant. 3. Friendly service, When a customer comes into your restaurant, it’s for a reason. They love the atmosphere, product, and people; ensuring that you have great customer service can really impact your sales. No one wants to repeatedly come back to the same bad attitude. So make sure your business gives the best customer experience out there. In this business, it is always the little things that count, so make the most of it for you and your business. In no time, you will begin to see your sales increase and your business booming year round.