Principles of Advertising has officially become a Service-Learning course, giving students the opportunity to partner with local nonprofits.
By: Majdulina Hamed | Published October 15, 2025
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The Nicholson School of Communication and Media’s Principles of Advertising (ADV3008) course is taking hands-on learning to the next level this fall. Officially designated as a Service-Learning (SL) course for the first time this semester, ADV3008 gives students the opportunity to apply their classroom knowledge to real-world projects that directly benefit the Central Florida community.
This semester’s collaborations will allow students to contribute to two organizations with powerful local missions: supporting women’s initiatives through the Hearts for Oviedo Woman’s Club and providing compassionate outreach to those in need through Hearts for the Homeless Orlando to enhance their social media presence and advertising strategies.
Each student team will produce a comprehensive final report that includes social media and competitor analysis; a Strength, Weaknesses, Opportunities, and Threats analysis (SWOT) focused on digital engagement, audience research, and creative deliverables such as sample posts, content calendars, and advertising recommendations.
For Senior Lecturer Dr. Christine Hanlon, who has been teaching SL courses at UCF for over 20 years, this designation was a natural step.
“Service-Learning provides an opportunity for students to apply what they’ve learned in a meaningful way,” says Hanlon. “It not only helps our students grow professionally but also strengthens UCF’s connection to the local community.”
Beyond the technical skills gained in advertising and social media, students also develop leadership, teamwork, and conflict management abilities that prepare them for success in the competitive Ad/PR industry.
“These projects give students a chance to engage in real-world problem-solving while learning to navigate collaboration and communication challenges,” says Hanlon. “That’s the kind of experience employers value most.”
According to Assistant Director of High Impact Practices (HIPs) Marika Koch, courses such as ADV3008 are essential to UCF’s Strategic Plan by ensuring every student graduates with HIP experience by 2027.
“HIP courses bridge the gap between academic learning and the real world,” Koch says. “They make course content more applicable, foster deep reflection, and help students build critical skills that contribute to long-term success.”
As part of UCF’s commitment to innovation and community engagement, the new Service-Learning designation for ADV3008 not only enhances the curriculum but also reinforces the university’s mission of preparing students to make meaningful contributions beyond the classroom.
For readers who want to learn more about the partnerships this semester, please visit their websites here: Hearts for the Homeless Orlando and Hearts for Oviedo Woman’s Club.