A combat veteran of the Vietnam War and a professional in the field of advertising, Bob Davis turned to education and to UCF in 1977. His hard work, dedication, and determination led to the establishing of UCF’s advertising-public relations major. “Quotes,” the student chapter of the Florida Public Relations Association, and an internship program second to non at UCF. His active participation in the professional advertising public relations community-many of whom were his former students-provided a bridge to that world over which many of his students traveled. When he retired from UCF in 2008, he left a legacy that will forever be remembered.