Dr. Robert S. Littlefield is Founding Director and Professor of Communication in the Nicholson School of Communication and Media at the University of Central Florida in Orlando. Littlefield is a recognized scholar in the area of intercultural and strategic communication and is the author of over 85 refereed publications and several books, receiving recognition from state, regional, and national organizations for his scholarly activity. His most recent co-authored book, Integrated Marketing Communications in Risk and Crisis Contexts: A Culture Centered Approach, reflects his current focus on identifying how the creation and dissemination of messages in a risk or crisis situation must be strategically and culturally presented if the intended outcomes are to be realized. In addition to his administrative duties in NSCM, Littlefield continues to teach, engage in research activities, and serve as an Ambassador of Good Will for Lions International, the world’s largest service organization.