Communication B.A.

This program is located at the UCF Downtown campus.

Overview

The Communication major is not just about making speeches. The B.A. in Communication prepares you for the workplace, whether that workplace is in a for-profit corporation, a nonprofit, a government agency or an entrepreneurial start-up.

An education in Communication offers training in a range of highly valued skill sets. These include negotiating conflict, crafting persuasive messages, working constructively within the groups, navigating cultural divides, creating effective publicity campaigns, building satisfying personal relationships, and recognizing the channels of communication available to resolve problems. Communication tackles a myriad of everyday communication problems. How do roommates, spouses, or co-workers resolve disagreements? What communication strategies are most effective when testifying before a government subcommittee or interviewing for a job? How can managers communicate effectively with employees or how can parents better communicate with their children? How can risks to health and safety be communicated to the public in an effective way? It is no surprise that survey after survey of leaders in private and public organizations identify communication as among the most desired skills in the workplace.

“Public speaking is an asset that will last you 50 – 60 years and it’s a liability if you are uncomfortable doing it … it’s a necessary skill. If can you get the best out of people around you, that’s a rare talent. You can have all the brainpower in the world but you have to be able to transmit it… The one easy way to become worth 50 percent more than you are now – at least—is to hone your communication skills, both written and verbal.” — Warren Buffett

Tracks

Students must choose one track from the following: General Human Communication, Business and Professional Communication, Health Communication, Interpersonal Communication, or Social Innovation and Activism.

How to Apply

Admission to UCF constitutes automatic admission to the communication major.

Internships

Internships Begin Successful Careers

Faculty in the communication program recognize that internships are key to launching successful careers. To that end, we encourage our students to pursue internships in a wide-variety of fields and offer academic credit for approved internships. Many of our students intern at local organizations, nonprofits and businesses such as Orlando Sports Medicine, Chatter Bug Media, Central Florida Community Arts and Feeding Children Everywhere.

The communication internship information packet including eligibility requirements, registration procedures and an application form can be downloaded below. We strongly encourage any interested applicants to read the packet and speak with a faculty member before pursuing an internship.

Internship Packet and Other Resources

Many of our students intern at local organizations, nonprofits and businesses such as:

• The Alzheimer’s Association
• Orlando City Soccer Club
• Orlando Solar Bears Hockey
• Feeding Children Everywhere
• Universal Orlando
• Winter Park Memorial Hospital
• Venue Marketing Group
• Walt Disney World
• American Heart Association
• CBS Radio Orlando
• Rockaway Public Relations
• Lockheed Martin
• Orlando Magic
• Southern Glazer’s Wine and Spirits
• Michele Marie Public Relations
• Loews Hotels
• American Lung Association
• Seminole County Office of Emergency Management
• Univision/Entravision
• The Central Florida Commission on Homelessness
• Limbitless Solutions, Inc
• Southwest Airlines
• NASCAR/ISC
• Florida Hospital Marketing